AARAV Insights

Decoding market trends to understand
consumers more deeply and shaping stronger brands

Emerging Confectionery Flavors Shaping the Future of Confections: (October 2025 - December 2025)

Emerging Confectionery Flavors Shaping the Future of Confections: (October 2025 - December 2025)

The confectionery market is evolving as traditional tastes meet modern lifestyles, creating new oppo...
Tradition Meets Innovation: The Role of a Fragrance Manufacturer in India’s Incense Growth (August 2025 - Dec 2025)

Tradition Meets Innovation: The Role of a Fragrance Manufacturer in India’s Incense Growth (August 2025 - Dec 2025)

India’s incense market is changing as tradition blends with modern lifestyles.
What’s Driving Biscuit Growth in India (August 2024-August 2025)

What’s Driving Biscuit Growth in India (August 2024-August 2025)

Premiumisation in sweet biscuits is rising, led by cookies and filled variants, while plain biscuits...
India’s Fine Fragrance Market: The Shift Toward Premium and Personalized Scents (July 2025 - Dec 2025)

India’s Fine Fragrance Market: The Shift Toward Premium and Personalized Scents (July 2025 - Dec 2025)

As Indian consumers continue to embrace fragrance as a form of self-expression rather than a functio...
Flavor Innovations: Transforming Biscuits Buying Behaviour (May 2024- May 2025)

Flavor Innovations: Transforming Biscuits Buying Behaviour (May 2024- May 2025)

Discover rising bakery flavours in India and the impact of flavour manufacturers and flavor supplier...
A Comprehensive Analysis of Category-Wise Growth in India’s Personal Care Market(June 2024 - June 2025)

A Comprehensive Analysis of Category-Wise Growth in India’s Personal Care Market(June 2024 - June 2025)

The personal care landscape in India is evolving rapidly, shaped by rising consumer awareness, premi...
Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

The Indian soap market is valued at USD 4.03 billion in 2024 and expected to reach USD 6.89 billion...
Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

In 2024, the market generated USD 6.04 billion, projected to reach USD 8.98 billion by 2030 at a 6.9...
India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

The Indian air freshener market is growing rapidly, driven by urbanization, hygiene awareness, and d...

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