AARAV Insights

Decoding market trends to understand
consumers more deeply and shaping stronger brands

India’s Fine Fragrance Market: The Shift Toward Premium and Personalized Scents (July 2025 - Dec 2025)

India’s Fine Fragrance Market: The Shift Toward Premium and Personalized Scents (July 2025 - Dec 2025)

As Indian consumers continue to embrace fragrance as a form of self-expression rather than a functio...
Flavor Innovations: Transforming Biscuits Buying Behaviour (MAY 2024- MAY 2025)

Flavor Innovations: Transforming Biscuits Buying Behaviour (MAY 2024- MAY 2025)

Discover rising bakery flavours in India and the impact of flavour manufacturers and flavor supplier...
A Comprehensive Analysis of Category-Wise Growth in India’s Personal Care Market(June 2024 - June 2025)

A Comprehensive Analysis of Category-Wise Growth in India’s Personal Care Market(June 2024 - June 2025)

The personal care landscape in India is evolving rapidly, shaped by rising consumer awareness, premi...
Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

The Indian soap market is valued at USD 4.03 billion in 2024 and expected to reach USD 6.89 billion...
Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

In 2024, the market generated USD 6.04 billion, projected to reach USD 8.98 billion by 2030 at a 6.9...
India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

The Indian air freshener market is growing rapidly, driven by urbanization, hygiene awareness, and d...
Consumer Trends Transforming the Beauty & Personal Care Industry (June 2024 - June 2025)

Consumer Trends Transforming the Beauty & Personal Care Industry (June 2024 - June 2025)

India’s BPC market is projected to reach from $33 billion in 2025, growing at a 3.48% CAGR through 2...
The Rise of Fine Fragrances in India: Trends, Innovations, and Opportunities in 2025

The Rise of Fine Fragrances in India: Trends, Innovations, and Opportunities in 2025

The Indian fine fragrance market is undergoing a transformative shift

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