AARAV Insights

Decoding market trends to understand
consumers more deeply and shaping stronger brands

Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)

The Indian soap market is valued at USD 4.03 billion in 2024 and expected to reach USD 6.89 billion...
Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)

In 2024, the market generated USD 6.04 billion, projected to reach USD 8.98 billion by 2030 at a 6.9...
India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

India’s Growing Air Care Market: Trends & Insights (June 2024 - June 2025)

The Indian air freshener market is growing rapidly, driven by urbanization, hygiene awareness, and d...
Consumer Trends Transforming the Beauty & Personal Care Industry (June 2024 - June 2025)

Consumer Trends Transforming the Beauty & Personal Care Industry (June 2024 - June 2025)

India’s BPC market is projected to reach from $33 billion in 2025, growing at a 3.48% CAGR through 2...
The Rise of Fine Fragrances in India: Trends, Innovations, and Opportunities in 2025

The Rise of Fine Fragrances in India: Trends, Innovations, and Opportunities in 2025

The Indian fine fragrance market is undergoing a transformative shift

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