At AARAV, we know that fabric care is more than just removing stains it’s about adding comfort, confidence, and a sense of freshness to daily life. The right fabric care fragrance can turn a routine wash into something people notice and remember long after they wear their clothes.
We treat fabric care with the same attention we bring to high-end consumer categories balancing technical performance with real consumer appeal. From detergents and softeners to refreshers and boosters, every fabric care fragrance is designed to do more than smell good: it must stay stable in the formula, last through wash and wear, and match how consumers live.
Our in-house perfumers combine creativity with practical know-how. We work side by side with your product teams to understand your market, your positioning, and what your customers expect. We test, adapt, and refine until we get it right so your product performs exactly as promised.
Fragrance is one of the biggest reasons consumers stay loyal to a fabric care brand. We focus on helping yours stand out distinctive, long-lasting, and relevant. From the first wash to the last wear, our fabric care fragrance solutions keep delivering the feeling your brand stands for.
When you choose AARAV, you gain more than a fragrance you gain a partner who cares about your end result. Our team becomes an extension of yours, offering deep expertise, creative guidance, and technical support every step of the way. Our flexible, collaborative approach empowers brands to confidently innovate, differentiate, adapt and build lasting consumer loyalty.
Our goal is simple: to help you keep your promise to your customer, every single time with fabric care fragrance that performs, delights, and lasts.