At AARAV, we understand that beauty and personal care are more than just routines — they’re intimate rituals tied to comfort, confidence, and self-expression. Fragrance has always played a central role in how people feel about themselves, how they start or end their day, and how they connect with the brands they trust.
This understanding is rooted in our legacy. For over a century, our promoter family has been part of India’s BPC culture, helping launch several iconic and household brands. This deep expertise now fuels our innovations in beauty & personal care fragrance — crafted for the sensibilities of today’s global consumer.
We approach beauty and personal care fragrance with the highest level of precision and intent — combining technical performance with emotional appeal. Whether it’s fragrance for skincare, hair care, makeup fragrances, body washes, or lotions, our scents are built to stay stable in complex formulations, last through daily wear, and elevate the full sensory experience.
Our in-house perfumers work closely with your team to translate your brand identity into an olfactive signature. We test, adapt, and refine every composition to align with your product’s purpose and your customer’s expectations, ensuring your beauty & personal care fragrance is as functional as it is evocative.
Fragrance is one of the most powerful tools for building loyalty in beauty and personal care. That’s why we focus on helping your product stand out — with scents that feel authentic, memorable, and emotionally aligned with your brand story.
When you partner with AARAV, you get more than a fragrance — you gain a team that’s committed to delivering on your product promise. From concept to final formulation, we bring creativity, consistency, and technical rigor to every beauty & personal care fragrance project — helping you deliver beauty and personal care experiences that delight and inspire, every time.