At AARAV, we understand that beauty and personal care are more than just routines — they’re intimate rituals tied to comfort, confidence, and self-expression. Fragrance has always played a central role in how people feel about themselves, how they start or end their day, and how they connect with the brands they trust.
This understanding is rooted in our legacy. For over a century, our promoter family has been part of India’s BPC culture, helping launch several iconic and household brands. This deep expertise now fuels our innovations in beauty & personal care fragrance — crafted for the sensibilities of today’s global consumer.
We approach beauty and personal care fragrance with the highest level of precision and intent — combining technical performance with emotional appeal. Whether it’s fragrance for skincare, hair care, makeup fragrances, body washes, or lotions, our scents are built to stay stable in complex formulations, last through daily wear, and elevate the full sensory experience.
Our in-house perfumers work closely with your team to translate your brand identity into an olfactive signature. We test, adapt, and refine every composition to align with your product’s purpose and your customer’s expectations, ensuring your beauty & personal care fragrance is as functional as it is evocative.
Fragrance is one of the most powerful tools for building loyalty in beauty and personal care. That’s why we focus on helping your product stand out — with scents that feel authentic, memorable, and emotionally aligned with your brand story.
When you partner with AARAV, you get more than a fragrance — you gain a team that’s committed to delivering on your product promise. From concept to final formulation, we bring creativity, consistency, and technical rigor to every beauty & personal care fragrance project — helping you deliver beauty and personal care experiences that delight and inspire, every time.
A beauty or personal care fragrance is a scent composition designed to be used in various personal care products (for example, skincare, haircare, body care, or make-up products). A fragrance composition can enhance and add to the sensory experience of the product and helps create a distinctive brand identity.
Personal care fragrances can be found in shampoos, conditioners, body washes, shower gels, soaps, lotions and creams, skincare products, hair care products, deodorants, and makeup.
A fragrance adds to the sensory experience of a personal care product. An exclusive fragrance, especially if it complements the product benefits, can reinforce the product’s positioning and strengthen consumer perception of the brand.
The development of personal care fragrances is done based on the product type, intended use, consumer type, desired fragrance effect, performance of the fragrance, and brand positioning. The fragrance is then assessed in the context of the final product.
A good skincare or make-up fragrance must be in-line with the concept of the product and provide the olfactory effect required within the product, whilst also maintaining stability and sensory appeal within the product.
Yes. With a clear understanding of a brand's identity, target audience, product positioning, desired scent profile and the manner in which the product is to be used, fragrances can be developed to fit these parameters and more.
In rinse-off products, a fragrance is required to perform during and post wash. On the other hand, fragrance for leave-on products should perform for the duration of time the product is in contact with the skin or hair.
Yes. At AARAV, fragrance development for skincare, hair care and make up as well as personal care products such as body washes and lotions, is undertaken by in-house perfumers, in collaboration with clients.
AARAV's perfumers try to understand the consumer's requirements and expectations and work closely with the clients to develop fragrance compositions that integrate balance between required performances.
AARAV's key focus areas are creativity, consistency and performance. It offers clients a complete package from fragrance development to finished product. The company understands the fragrance requirements of the consumer and aligns it with the brand's promise to the consumer.