Consumer Trends Transforming the Beauty & Personal Care Industry (June 2024 - June 2025)
Oct 09, 2025
The Indian BPC Market
- India’s BPC market is projected to reach from $33 billion in 2025, growing at a 3.48% CAGR through 2030, with Personal Care leading at $14.80 billion.
- The U.S. leads globally with $105 billion in 2025, while India’s per capita revenue is $22.74.
- Demand for natural and Ayurvedic beauty products is rising, driven by preference for traditional ingredients.[1]
Market Growth Drivers
Rising Awareness & Demand for Personal Care
Consumers, especially millennials, are increasingly focused on appearance and hygiene, boosting demand for skincare, haircare, and cosmetics. Personal care fragrance manufacturers are capitalizing on this shift by offering diverse, long-lasting, and sensorially appealing scents.
Expansion into Wellness & Holistic Beauty
Companies are adding wellness-focused products to meet rising consumer interest in holistic health. Personal care fragrance manufacturers are integrating aromatherapy-inspired fragrances that enhance the wellness experience.
Increase in Consumer Spending Capacity
Rising disposable incomes are driving higher spending on beauty and personal care, making them more of an essential than a luxury. This trend supports growth for personal care fragrance manufacturers catering to premium segments.
Consumer Preferences Shaping The Market
Sustainable & Natural Fragrance
89%
EMEA consumers want control over their lives.
59%
Consumers prioritize self-expression in beauty choices.[2]
Mindful & Intentional Beauty
77%
Consumers prefer comparing products before buying, showing a shift towards mindful shopping. [2]
Consumers are embracing "slow beauty" with effective, minimalistic products — a space where personal care fragrance manufacturers focus on clean, simple scent compositions.
Consumers are embracing "slow beauty" with effective, minimalistic products — a space where personal care fragrance manufacturers focus on clean, simple scent compositions.
Focus on Holistic Well-being & Mental Health
90%
Consumers consider mental health crucial to overall well-being. [2]
Beauty routines are integrating wellness aspects like aromatherapy and relaxation , prompting personal care fragrance manufacturers to infuse calming essential oils and mood-enhancing notes.
Beauty routines are integrating wellness aspects like aromatherapy and relaxation , prompting personal care fragrance manufacturers to infuse calming essential oils and mood-enhancing notes.
Sensorial & Nostalgic Experiences
65%
Consumers appreciate beauty products that evoke nostalgia. [2]
Brands are using textures, personal care fragrances, and packaging to enhance emotional connections , supported by innovations from personal care fragrance manufacturers.
Brands are using textures, personal care fragrances, and packaging to enhance emotional connections , supported by innovations from personal care fragrance manufacturers.
AARAV’s BPC Outlook 2025-26
Develop Long-Lasting, Premium Scents
Consumers favor premium personal care fragrances, driving perfumers to use fine accords and microencapsulation for long-lasting body and hair care scents.
Introduce Niche Fragrance Profiles
Adopt Woody-Musky, Aquatic-Ozone, and Gourmand notes to create long-lasting, distinctive niche scents.
Cater to Eco-Conscious & Functional Trends
Focus on natural, herbal fragrance blends with essential oils like Lemongrass, Tea Tree, and Eucalyptus for sustainable, wellness-focused formulations — an area of innovation for personal care fragrance manufacturers.
Sources -
[1] Statista. (n.d.-b). Beauty & Personal Care - India | Statista market forecast. https://www.statista.com/outlook/cmo/beauty-personal-care/india
[2] Mintel. (n.d.-f). https://clients.mintel.com/content/report/beauty-personal-caretrends-2025-webinar-spotlight-on-emea#workspace_SpacesStore_f32ce7f6-3a0c-415fbfaa-cfe859768875
