What’s Driving Biscuit Growth in India (August 2024-August 2025)
Jan 19, 2026
Premiumisation in sweet biscuits is rising, led by cookies and filled variants, while plain biscuits remain vital for value-seeking consumers. Major brands are expanding premium portfolios and affordable trial packs, supported by healthier ingredient upgrades in collaboration with a food flavor supplier [1]. Yet plain biscuits continue to dominate as an economical, widely preferred snack, especially in rural markets. With health trends growing and sugar-free options emerging, winning brands must balance premium experiences with affordability and consumer trust, often guided by a reliable food flavor manufacturer. [2]
Euromonitor [3]
Cocoa Core by AARAV supports this shift by helping biscuit brands manage rising input costs without compromising consumer experience. By lowering cocoa usage by up to 70% while preserving taste and mouthfeel, it enables manufacturers—working closely with a Bakery flavor manufacturer—to balance premium quality with affordability, improve margins, and sustain growth across both value and premium segments.
Consumer preferences shaping the market
Flavor Curiosity
35%
of Indians look for new foods or flavors to try most of the time.
46%
of Indians are inspired to try new flavors they see on social media.
40%
of Indians like to try limited-edition flavors.[1]
Multi-Textured Indulgence
28%
Melt-in-the-mouth lovers are now also seeking multi-textured biscuits.
27%
Melt-in-the-mouth fans are also drawn to extra-crunchy biscuits.[2]
AARAV’s Bakery Flavors Outlook 2025–26
Premium Indulgence with
Hybrid & Nut Based flavors
Hybrid & Nut Based flavors
Blend classic indulgent notes with nutty and café-style flavors to create modern, premium biscuits, guided by a bakery flavor manufacturer.
Expand Savoury Snacking with
Modernised Classics
Modernised Classics
Upgrade savoury crackers with distinctive flavor pairings such as Pepper Cumin and Herb-Cheddar, supported by a trusted food flavor supplier.
Sources -
[3] Euromonitor Login.(n.d.). https://www.portal.euromonitor.com/analysis/tab
