A Comprehensive Analysis of Category-Wise Growth in India’s Personal Care Market(June 2024 - June 2025)
Dec 05, 2025
The personal care landscape in India is evolving rapidly, shaped by rising consumer awareness, premiumization, and a growing appetite for specialized products. As consumers diversify their routines and seek more targeted solutions, certain categories have emerged as clear leaders, while others continue to carve out their space within the market.
The current category-wise distribution reveals how preferences are shifting across Bath & Shower, Hair Care, Skin Care, and beyond. For brands and every fragrance supplier, these shifts provide strong direction for formulation and innovation.
Cutting - Edge Innovations
Skinification of Haircare
This involves applying skincare principles to haircare, using skincare- like actives to boost scalp health and overall hair quality - —an area where a fragrance supplier can support with functional and sensorial fragrance technologies.
Ayurveda and Modern Science Integration
Brands are combining traditional Ayurvedic ingredients with modern science to deliver skincare solutions that are both time-tested and scientifically validated, increasing collaboration opportunities with every premium fragrance supplier looking to develop authentic, ingredient-led olfactive stories.
Multi-Functional Products
The market is witnessing a rise in multifunctional products—like moisturizers with SPF or conditioners that double as serums— designed for consumers seeking efficient, time- saving beauty routines. This opens new innovation pathways for a fragrance supplier to craft smart, hybrid scent profiles that align with multi-benefit formulations.
Category Trends Shaping The Personal Care Market
- Bath & Shower products hold the highest share at 31.21%, reaffirming their position as the largest and most essential category in the personal care market.
- Hair Care follows closely with 26.68%, demonstrating its role as a core routine category supported by rising consumer interest in scalp health, natural formulations, and premiumization.
- Skin Care accounts for 19.01%, showcasing sustained momentum as consumers increasingly prioritize targeted solutions and everyday skincare regimens.
- Baby & Child Specific Products represent 5.74%, marginally ahead of Deodorants at 4.91%, both categories reflecting steady, need-based demand with moderate room for innovation.
- HafghFragrances hold a smaller share at 1.94%, suggesting niche but growing potential, particularly with the rise of fine fragrances and lifestyle scents.fh
- Adult Sun Care, at just 0.77%, remains the least represented category, highlighting significant white space for growth as awareness of sun protection and preventive skin health increases. [1]
AARAV’s Personal Care Outlook 2025-26
Build Hybrid & Multi-Functional Essentials
Launch high-usage Bath & Shower and Hair Care products with added skincare benefits (e.g., microbiome-friendly washes, scalp serums-in-shampoo) to tap into “skinification” and increase consumer value perception.
Ayurveda-Backed Premium Ranges
Develop modern Ayurvedic lines across Skin and Hair Care using clinically validated ingredients (e.g., bakuchiol, kumkumadi, amla peptides) to attract ingredient-conscious and premium-seeking consumers —supported by a fragrance supplier capable of delivering authentic, experiential Ayurvedic scent profiles.
Unlock White-Space Categories
Introduce accessible, everyday-use Sun Care and fine fragrance hybrids (e.g., sunscreen serums, perfumed body mists with skin benefits) to expand penetration in the lowest share but fastest-growing opportunity zones.
Sources -
[1] Euromonitor Login. (n.d.-b). https://www.portal.euromonitor.com/analysis/tab
