Consumer Trends Driving the Fabric Care Market (June 2024 - June 2025)
Nov 04, 2025
The Indian Fabric Care Market
- In 2024, the market generated USD 6.04 billion, projected to reach USD 8.98 billion by 2030 at a 6.9% CAGR (2025–2030).[1]
- Laundry detergents led the market with a 77.47% revenue share in 2024.
- Liquid detergents and fabric softeners are set to grow, driven by premiumization and rising consumer awareness.
Growth of Fragrance Enhanced & Specialty Products
Perfume-Infused Detergents & Softeners
Premium, long-lasting fragrance solutions like Tide Plus Extra Power Jasmine & Rose are in demand.
In-Wash Scent
Boosters
Boosters
Essential Oil-Based
Laundry Products
Laundry Products
Natural, calming fragrances using lavender, eucalyptus, and citrus oils are gaining traction, with several detergent fragrance manufacturers offering sustainable and plant - derived scent blends.
AARAV’s Fabric Care Outlook 2025-26
Focus on Long-Lasting, Fine Fragrance-Inspired Profiles
Consumers are shifting towards premium and luxury-inspired scents, similar to fine perfumes. Use microencapsulation and slow-release fragrance technology to ensure longevity in detergents and softeners — a key innovation area for detergent fragrance manufacturers..
Cater to Eco-Conscious & Functional Trends
Natural & Herbal blends for enzyme-based and sustainable detergents. Essential Oil Infusions (Lemongrass, Tea Tree, Eucalyptus) for perceived antibacterial properties.
Develop Premium &
Niche Profiles
Niche Profiles
Woody-Musky (Sandalwood, Cedarwood, White Musk) – for sophisticated, long-lasting warmth. Aquatic-Ozone (Marine, Water Lily, Sea Breeze) – gaining traction in premium fabric softeners. Gourmand Accords (Vanilla, Almond, Tonka Bean, Coconut) – emerging in niche luxury detergents with detergent fragrance manufacturers blending exotic and comforting scent notes to appeal to modern consumers.
Sources -
[1] India Laundry Care Market Size & Outlook, 2030. (2025, April 28). https://www.grandviewresearch.com/horizon/outlook/laundry-care-market/india
[2] Ubuy India. (n.d.-b). Lenor Spring Awakening Laundry Scent Booster Beads - India | UbUY. https://www.ubuy.co.in/product/1NIQHMTC-lenor-unstoppables-in-wash-laundry-scent-booster-beads-spring-awakening42-washes-570-g
