Key Consumer Trends Powering Growth in Bath & Shower Gels (June 2024 - June 2025)
Nov 18, 2025
The Indian Bath & Shower Gel Market
- The Indian soap market is valued at USD 4.03 billion in 2024 and expected to reach USD 6.89 billion by 2030, growing at a 7.89% CAGR.[1]
- Rising incomes, urbanization, and changing lifestyles are driving demand for skincare-focused products.
- Increasing preference for beauty, medicated, and functional soaps is fueling growth across demographics.
Market Growth Drivers
Increasing Health and Hygiene Awareness
There has been a significant rise in awareness about personal hygiene, leading to higher demand for bath soaps and shower gels.
Growing Interest in
Personal Care
Personal Care
With increasing emphasis on personal grooming and self-care, especially among younger demographics, there is a surge in demand for a variety of soaps and shower gels that cater to different skin types and preferences.
Product Innovations &
Variety
Variety
Ongoing innovations in fragrances and ingredients are driving demand for natural, organic, and unique scent profiles - a key opportunity for essential oil manufacturers to supply high-quality natural ingredients to brands.
Consumer Preferences Shaping The Market
Natural & Herbal Ingredients
Consumers increasingly prefer soaps and shower gels with natural ingredients like aloe vera, neem, and essential oils for their skin-friendly benefits.[2]
This has created a strong demand for collaborations with essential oil manufacturers to ensure purity and authenticity in formulations.
Fragrance Selection
Fragrance strongly influences consumer choice, with floral, fruity, and fresh long-lasting scents most preferred.[3]
The role of essential oil manufacturers is becoming increasingly important as brands seek natural, long-lasting aromatic profiles over synthetic alternatives.
Moisturizing & Skin Care Benefits
There is a growing preference for products that not only clean but also nourish the skin. Soaps and shower gels with moisturizing properties or added vitamins and minerals are in high demand, especially among those with dry skin.[3]
AARAV’s Bath & Shower Gel Outlook 2025-26
Focus on luxurious, dessert-like scents featuring vanilla, caramel, and coconut cream are gaining popularity in premium beauty soaps and moisturizing bars.
Develop clean and invigorating bergamot, green tea, and eucalyptus dominate unisex and family-use soaps, offering a refreshing feel ideal for India’s climate.
Focus on mild, therapeutic aromas like tea tree, turmeric, and oat extracts enhance herbal and medicated soaps, aligning with growing skincare needs.
Sources -
[1] Techsci Research Pvt Ltd. (n.d.). India Soap Market by Size, Share and Forecast 2030F | TechSCI Research. https://www.techsciresearch.com/report/india-soap-market/4847.html
[2] Gupta, N. (2025, June 7). THE STUDY ON CONSUMER PREFRENCE FOR PEARS SOAP IN BANAGLORE. https://doi.org/10.13140/RG.2.2.27323.94240
[3] GlobalData, & GlobalData. (2021, November 9). Consumer Survey Insights: Fragrance Preferences | in-cosmetics Connect. In-cosmetics Connect | the In-cosmetics Group Is the Meeting Point and Learning Hub for the Personal Care Development Community Worldwide. https://connect.in-cosmetics.com/trends-en/marketing/consumer-survey-insights-fragrance-preferences/#:~:text=Floral%2C%20fresh%2C%20and%20fruity%20scents,ingredients%20contained%20within%20t
[4] 7 essentials for choosing a body wash for dry skin. (2025, June 6). Smytten. https://smytten.com/blogs/wellness/7-essentials-for-choosing-a-body-wash-for-dry-skin
