Flavor Innovations: Transforming Biscuits Buying Behaviour (MAY 2024- MAY 2025)
Dec 19, 2025
The Indian Bakery Market
- India’s bakery market was valued at $13.8 billion in 2024 and is projected to reach $31.5 billion by 2033, reflecting a CAGR of 9.12%.
- Exports climbed from $346.7 million in FY19 to $557.6 million in FY24,driven by sweet biscuits (60%) in key markets like the USA and UK.
- Bread and biscuits hold an 80% share of the domestic category, where food flavour suppliers increasingly help brands strengthen product differentiation.[1]
Flavor Innovation: A Key Driver in Biscuit Purchase Decisions
Growing Consumer Appetite for New Biscuit Flavors:
Consumers still love familiar tastes, but curiosity for new flavours is rising. Innovative flavours impact purchase choices for over 43% of Indian consumers, reflecting the growing influence of flavour manufacturers in shaping these preferences.
Opportunity for Brands to Innovate and Expand Reach:
Novel flavors maintain excitement for loyal consumers and appeal to new shoppers. Together, they help drive growth in the biscuit category, supported by the innovations introduced by flavour manufacturers..[2]
AARAV’s Bakery Flavors Outlook 2025-26
We see consumers seeking deeper, multi-sensory flavor journeys – where taste, texture and emotion come together in every bite.
Explore Bold, Curiosity-Driven Flavors
Consumers’ growing flavor curiosity, fuelled by social media, is inspiring the creation of unorthodox combinations such as regional fusions, dessert-inspired notes, and limited-edition launches, a trend further enabled by flavour manufacturers.
Texture Innovation as a Differentiator
Crispy-creamy or soft-crunchy texture contrasts continue to elevate and reshape the premium cookie and biscuit experience, with food flavour suppliers contributing to this enhanced sensory appeal.
Healthful Indulgence with Familiar Comforts
Peanut butter biscuits are emerging as a healthier Gen Z snack choice in India, while butterscotch is expanding beyond ice creams, driven by demand for rich, indulgent flavors, with flavour manufacturers helping accelerate this shift.
Sources :
[1] Indian Bakery Market Share, Size, Forecast Report 2025-33. (n.d.). https://www.imarcgroup.com/indian-bakery-market#:~:text=The%20Indian%20bakery%20market%20size,healthier%20and%20premium%20bakery%20items
